Think the enterprises know everything? Nope! Unbeknownst to them, they aren’t using the right kind of AI to get the results they’re looking for which is why they need multiple teams of business analysts and data scientists. The AI vendors offering “intent data” and “behavioral analytics” are spoon feeding their tech to enterprises for millions of dollars a year.
Well, guess what? It doesn’t work for B2B, but they’re too stubborn to accept the facts, are too blind to see it, or are in denial due to the massive amount they’re already spending. Behavioral analytics has its place in the B2C market and with email automation, but that’s about it.
Don’t believe it? Then, ask yourself this: what does a person’s behavior have anything to do with a business decision? Exactly. It doesn’t.
We urge you to educate yourself because face it... we have something they don’t have. The best part is that you can have it too.
