Create Your Personal Brand Like the Godfather of Instagram

Becoming a social media influencer doesn’t happen overnight. Platforms like LinkedIn, Instagram, Twitter, etc., are very powerful tools for B2B + B2C marketers and business owners, but not a magic pill. Your personal brand and a strong public-facing company culture are essential. Rob and our star guest, Tony Pec, discuss how you can make it to the top.

“People expect to build their brand on social in a month. How the fuck can you expect it to build your brand in a month if it took you 9 years to do it offline?! Does social media build your brand faster? Abso-fucking-lutely! ... But it’s no one’s job to remember who you are and what you do in the morning. It is YOUR job to stay front and center.”

- Tony Pec, Godfather of Instagram, Founder of Y Not You Media


Key Takeaways

Airs this Thursday, 06-10-2021 @10:00-11:00 AM EST

Be authentic and show off your culture.

It doesn’t matter if you’re in an enterprise company or a solopreneur. YOU are your culture. Let the world know who you are and what you believe in to resonate with others in an authentic way.

Comment back and engage

Someone is taking the time out of their busy day to engage with YOU. Do you have an abundance of free time? “No”? — It means they give enough of a shit to interact with you, so give a shit back.

Get to know and immerse yourself in your audience.

People generally create content and only interact with the content they created themselves. Content creators rarely really get to know or directly engage with those who follow them. Don’t make this rookie mistake.

Offer free shit

Depending on what audience you’re trying to target, you can offer free product if you’re looking to drive conversion, though if your goal is awareness or fame, then always offer cash. Who doesn’t love money?

About Our Guest

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Tony Pec, known as “the Godfather of Instagram,” co-founder of Y Not You Media, is a Forbes accredited digital marketer who specializes in targeted Instagram followers, brand strategy/dev, social ads, web design, and content creation. Tony has an office in NY and a team of twelve and is a motivational, mindset, and keynote speaker for small and medium-sized businesses. Connect with Tony Pec on Instagram, though look for the blue check to make sure it’s him! –>@TonyPec_


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