High Volume Marketing is DEAD

Hate to break it to everyone, but high volume is DEAD. The amount of “noise” generated by businesses in the marketplace created a toxic environment for demand generation, delivering valuable content, and selling. We’re all playing the “numbers game.” Turns out this “game” dug the mile-wide hole most businesses are stuck in.

"People's most valuable commodity isn't their money, it's their attention. If you're boring, if you sound like everybody else, if you're plain vanilla, no one will pay attention to you..."

- Seth Greene

Overview

Key Takeaways

Airs this Thursday, 06-10-2021 @10:00-11:00 AM EST

High-volume outreach damages your brand.

It annoys the sh*t out of people, you become viewed as irrelevant, and it makes your company, marketing team, and sales reps look bad in the marketplace.

Too many people try to grow their business themselves.

They dump money into high-volume spray-and-pray marketing, high-volume spaghetti selling, and mass-distributed generalized advertising.

Don't "generalize" your messaging.

Be relevant and be sure to connect the dots for them. It's only obvious to you because you created it or sell it so you must meet them where they are, then start building relationships by communicating with them at a human level.

Segment your prospects into core groups.

Segmentation of your prospects or target buyers into small niche audiences is of the utmost importance. Ensure you are speaking the language of the customer before engaging. Stop the bullsh*t product peddling ASAP.

About Our Guest

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Seth Greene, Founder of Market Domination LLC, is the nation’s foremost authority on how to grow your business with a cult of 50 evangelists promoting your business every week for a year.

Seth is the co-host of the Sharkpreneur Podcast with Shark Tank’s Kevin Harrington which was named the number 6 podcast to listen to by Nasdaq.

Seth is a 9-time best-selling author who has been interviewed on NBC News, CBS News, Forbes, Inc, CBS Moneywatch, and many more.

Transcript

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