How to Increase your Conversion using Identity Graphing & Psychographics - Part 2

Identity graphing is the future of lead management—the ability to recognize who is who within your website traffic and content consumers is critical. You must go above and beyond expectations to crush that quota. When adding psychographics and AI calculated Ideal Customer Personas (ICPs) split into micro-personas, the opportunities are endless, and the level of precision and accuracy is unparalleled.

“You need to prove to that it is a good buying decision. Most things that people buy are because it’s how it makes them ‘feel,’ so salespeople should be building relationships and helping to solve a problem, not products or services.”

- Rob Turley


In today’s episode of Down The Rabbit Hole, your host, Rob Turley, Co-Founder & Co-CEO at White Rabbit Intel, delves deep into the mind of Tommy Liantonio. Tommy has created IP around identity graphing and will be partnering with Rob to create the ultimate data-driven bundle for lead generation and high-precision sales and marketing.

Tommy and Rob talk about how the root of all sales and effective marketing stems from the target—following your target, is the messaging. The two are tied together, kind of like conjoined twins. They are critical to one another’s lifeblood. They share the same heart, lungs and need each other to survive.

Most businesses have not been successful with their targeting accuracy and have perfected their message around the incorrect target. Once the target has been corrected, often the messaging fails because, again, it was built for the wrong audience. These two aspects fit one other like a glove and are always going to be directly related.

Key Takeaways

Airs this Thursday, 06-10-2021 @10:00-11:00 AM EST

Marketing starts before a product is even created:

The market must be asked about a set of problems, and asked if those problems need, or are even worth being solved. “If we build it they will come” is the greatest lie ever told.

Don’t change your target, remove the wrong people within that target:

Doubling the sales, doubling the emails, doubling the team, doubling everything is not the answer when trying to scale. The key is a removal process. We don’t need more leads, we need more focus on the individuals who will buy.

When a sale fails, it’s usually because we fail to execute properly:

Enough said.

About Our Guest

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Tommy Liantonio is the Founder & CEO of, LiftCertain, and two other marketing and advertising businesses. He is dedicated to building and applying identity-based AI to grow profitable companies in B2B and B2C.


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