Podcasting is a fun yet challenging way to make genuine long-term connections. Whether you’re podcasting for business or pleasure—they’re great for finding new clients or partners. It’s an effective way to build strong relationships quickly. Invite your #1 prospect as a guest on your podcast. By the end (assuming all went well), it’s almost guaranteed they’ll be open to talking business with you.
“Dig deep. Focus on your existing connections instead of [trying to build] additional surface-level relationships.”
- Kristin Molenaar, CEO at YesBoss
Airs this Thursday, 06-10-2021 @10:00-11:00 AM EST
People listen to podcasts for a few reasons: educate themselves, entertain themselves, or improve actions/behavior. No one cares how many awards you’ve won, how successful you are, or how much money you make. It’s irrelevant and comes off as egotistical and arrogant.
People do not listen to podcasts to hear a sales pitch. They would talk to one of the million sales reps who are constantly hounding them over their LinkedIn DMs to have that kind of experience.
If you’re a podcaster and publish episodes weekly, be sure to release them at the exact same time on the same day, NO MATTER WHAT. If you skip a beat, your listenership will drop like a rock.
The conversation between the host(s) and guest(s) is generally quite intimate. Podcasts are a fantastic way to truly get to know people and make a strong, genuine connection in a short period of time. Use that to your advantage, whether you’re the one hosting or featuring.
Kristin Molenaar is an entrepreneur-enthusiast who lives by the mantra “work less and make more.” She enjoys helping entrepreneurs ditch vanity metrics for genuine, profitable connections. Kristin’s the CEO of YesBoss, a podcast booking agency that helps entrepreneurs elevate their visibility and credibility, so they can scale their business without becoming full-time marketers.