Many ad agencies are not transparent and often hide their process from you. They come off as “shady” or “insincere” when interfacing with clients. This creates a high tension in their client-provider relationship, followed by a rocky road of high churn and failure rate. This can be avoided by providing clients with the details about their process/roadmap and transparency around their decisions.
“Slow down to speed up.”
- Colby Flood
Airs this Thursday, 06-10-2021 @10:00-11:00 AM EST
Lead with education while engaging with clients. Transparency and honesty are the policy. The key to preventing churn is a mutual understanding of the what, why, how, and the outcome you’re getting.
The ability to communicate appropriately is often warped. Over-communication is highly suggested until the right level, and proper language is established.
If you try to do everything, you accomplish a whole lot of nothing.
Always create a plan for clients. If you aren’t planning the future for the clients you interface with when providing advertising services, you tend to have a high churn rate and damage the relationship.
As an in-house marketer, Colby noticed one major issue with the agencies he hired—communication. Colby founded Brighter Click to create an education-first agency that focuses not just on performance, but on proactive communication led by education.