What's Wrong with the Marketing Industry

Marcus Hemsley, Founder of Fountain Partnership, and master of evidence-based marketing has an intense debate about what is broken in the marketing industry. Learn the greatest mistakes, how to avoid them, and the best practices to ensure your success. Get the results you deserve by focusing on the outcome. Don’t mislead yourself by focusing on the marketing activity itself.

“The biggest mistake in marketing is focusing on activity, not outcomes.” - Marcus Hemsley

Overview

Key Takeaways

Airs this Thursday, 06-10-2021 @10:00-11:00 AM EST

The greatest mistake in marketing is focusing on activity, not outcomes.

“Founder’s Disease” is a terminal illness. It’s NOT about YOU.

Serve instead of sell when creating your content and messaging.

Speak to your audience as if you’re having a face-to-face conversation.

About Our Guest

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With over 12 years of experience as the Founder of Fountain Partnership, Marcus Hemsley specializes in evidence-based marketing that brings the best return on investment for his clients. Marcus love helping individuals, businesses and organizations achieve their aspirations. It’s what drives him. He’s passionate about taking bold action on the climate emergency and always keen to talk about solving for it. Marcus’s company, Fountain Partnership is a Google International Award-Winning Digital Marketing Agency. In December 2016, they were awarded Best Search Agency by Google at their Premier Partner Awards in Dublin. In 2017, they won Google’s Award for Growing Businesses online in EMEA.

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